Internet Marketing Secret – Understand Your Audience Pt. 1
17 May 2009 | Vadym
Yeah, you’ve probably heard this a thousand times, but I’m here to tell you the truth.
It’s true. You do need to understand your audience. This isn’t just fluff you get in an ebook so that the ‘guru’ can throw another page in there for perceived value.
Why?
You need to understand your audience to increase relevance. Because relevance = sales.
Let’s take the acne niche.
If you know the age range of your niche, you can make sure to write in a way they can relate. Sticking a “bad office embarrassment” story will make less sales than a “nightmare zit 6 hours before the prom” story in the acne niche. Because we don’t have middle-aged people with acne problems, right?
You’ll know that if you understand your audience.
If you can target your audiences fears and troubles, you can make sure that you can relate. Emphasizing on a “not being able to go outside” story, you can emphasize “not being able to go on a date with the guy you’ve been chasing for 3 months because of the new zit that night” and make many more sales. Because it’s more relevant to your niche.
You’ll know that if you understand your audience.
And this is why it’s so important.
If you can get your audience, and get inside their heads, you can bring up their biggest fears and problems, trigger them, and create major sales.
Tomorrow, I’ll talk about how to research your audience.
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