Internet Marketing Secret – Emotional Buttons And How To Push Them
19 May 2009 | Vadym
I’ve spoken about emotional buttons on numerous occasions, but without much detail. This is exactly one of those topics which are rarely talked about. The gurus know about them, and use them, but tend to keep them for themselves.
But I’m supposed to be teaching you about affiliate marketing and ALL aspects of it, right?
So, emotional buttons. First off, what are they?
An emotional button can be anything that will trigger some sort of emotion from your audience. If your overweight, calling attention to the fact you’re overweight will trigger an emotional button.
Seen the late night informercials?
“Tired of sitting around being a loser? Did your girlfriend leave you for a guy that DOES have a successful career? Are you feeling useless? Then study at our University!”
Yep, emotional buttons.
What’s the point of them?
Pretty simple. If I tell a fat person they’re fat, list things they’re missing out on, there’s a 90% chance I’ve hit a painful topic when they DO feel bad about. So I’ve connected with them. And when you connect with a person, a trust develops. So do many more sales.
So now, all I have to do is tell them “you know how I know how you feel? Because I’ve been there! But THIS PRODUCT helped!”
More subtly, of course, but the idea is there. You got them mad, sad, scared, ashamed, whatever. Now all you have to do is show the product you’re promoting as the SOLUTION to those fears. And that’s it. That’s the sale.
It’s that easy. So learn to use it, and skyrocket your sales.
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